A DTC brand should never waste money without knowing it.

Inventory is e-commerce's worst-kept secret. Most brands lose 10–18% of revenue to poorly planned stock that stays on shelves and is never counted as a loss.

Existing tools were designed by engineers for CFOs. No one built the tool a DTC brand founder needs to answer one question: should I order, wait, or promote what I am about to throw away?

Foreshelf is what I want to tell every brand I meet: inventory is not a technical issue; it is a money issue. We write it in dollars, make it legible, and propose the right actions for you to approve.

Foreshelf reports estimates from the data a merchant provides. It does not promise a particular saving, payback period or business outcome.

Khandji Omar